Serviced apartments are growing in supply and demand. There are many reasons for this rise in consumer and corporate demand. To stay competitive in the marketplace, those working in the hospitality industry need to reflect on the changes in trends and make the appropriate decisions to drive business forward in an increasing market. Here are some tips to keep up with the trends and ensure you are creating the best serviced apartment experience for consumers.

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Select service hotels and serviced apartments

Customers want access to the services provided by serviced apartments and hotels. A growth in this area suggests that customers want an on-demand service and that the traditional hotel set up may not be viable anymore. To survive, hotels need to differentiate between the luxury brand and the low-cost option where customers can decide what services they need and are prepared to pay for. With options such as city centre serviced apartments in Birmingham, customers are automatically choosing a service level they require. A tailored service is a reason for the growth in this area and the industry needs to reflect this.

Online experience

As most people are looking for accommodation online, it is imperative that to attract new custom and inspire loyalty, websites need to reflect the need for instant gratification and tailor the browsing experience accordingly. Customers are used to browsing through options, so they need to be offered a tailored service that will make the experience user-friendly and convenient. Anticipate their needs through tailored targeting.

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Business and corporate usage

Much of the demand for serviced apartments has come from the business sector where business travellers are staying in serviced apartments five times a year for up to seven nights. It therefore, makes sense to incentivise corporations to include the use of serviced apartments such as serviced apartments in Birmingham in their corporate travel policies. Short-term business travel is suited to serviced apartments rather than traditional hotels.


A sense of fairness is what drives the spending choices of millennials. They want to travel extensively but don’t want to pay for expensive hotels. They expect to have a brand experience and are more likely to be prepared to travel for work. Tailor facilities for them so they can travel and work with affordable accommodation options.